ChoiceOne Bank is pleased to announce the appointment of Digital Channels and Marketing Officer Tim Shangle to the American Bankers Association (ABA) Emerging Leaders Council. The ABA is the voice of the nation’s $17.5 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $13.5 trillion in deposits and extend nearly $10 trillion in loans.
“We are extremely pleased for Tim to accept this national appointment to the ABA Emerging Leaders Council,” said ChoiceOne Bank Chief Operating Officer Adom Greenland. “Tim was chosen for this position because he has been recognized as an ‘accomplished and successful banking leader’ in our industry along with his involvement in our digital evolution at ChoiceOne Bank.”
ABA created the 22-member Emerging Leaders Advisory Board, composed of a diverse group of representatives from 21 states and banks of all sizes. The Board established six key priorities focused on attracting, connecting and developing the current and next generation of bankers to lead our industry while guiding ABA in the creation of new opportunities in leadership development, networking, mentoring and advocacy. The Council includes bankers from multiple states who represent banks of varied size, charter and geographic region. Council members are recognized for their state leadership, forward-thinking, energy and engagement and have been recommended to serve by their state association and ABA leadership.
“Tim’s real-world experiences are key to informing ABA’s work and ensuring its relevance to banks,” said ABA Emerging Leaders Advisory Board Chairman Jeffrey M. Szyperski. “We are honored to have Tim join the 22 existing members of the Council to represent ChoiceOne Bank and Michigan, sharing his talents and unique perspective alongside some of the most talented and impressive young bank leaders across the country.”
Joining ChoiceOne Bank five years ago as a Customer Service Representative, Shangle advanced into the Digital Channels and Marketing Officer at ChoiceOne Bank because of his advanced skills in technology. Shangle’s responsibilities include overseeing the marketing department, as well as all digital channels the Bank offers including online banking, mobile banking, text banking, phone banking, mobile deposit, and remote deposit capture. His most recent accomplishments include launching Alexa voice response for ChoiceOne Bill Pay and Autobooks, an integrated accounting and invoicing system for small businesses.
Highly active in the community, Shangle serves on the boards of the Sparta Township Historical Commission and the Sparta United Methodist Church. He volunteers with the Sparta Community Theatre, performing in grand musical productions including Shrek and Titanic. Each year, he spends a full week leading high school youth at Lake Michigan Camp and Retreat Center. In addition, Shangle is an aspiring artist and has competed with his father Robert Shangle, and won ArtPrize, an art competition and festival located in Grand Rapids.
Shangle earned a Bachelor of Science in Computer Information Systems from Aquinas College in Grand Rapids and a Master of Arts in Theological Studies from Asbury Theological Seminary in Wilmore, Kentucky. Shangle’s diverse background has enabled him to bring a fresh approach to a historic bank that has been serving the community for over 120 years. He has helped ChoiceOne become recognized nationally for their technology. ChoiceOne Bank received the National Top 20 Most Innovative Bank from Independent Banker in 2018, Best of FinXTech Startup Innovation Finalist from BankDirector in 2018, and BAI Global Innovation Awards Nominee in 2018.
“We are committed to innovative banking technology and Tim’s involvement in our digital evolution has been instrumental in allowing ChoiceOne to offer an exceptional customer experience,” said Greenland. “We understand that our customers prefer many different banking channels from traditional to digital. Tim’s position on this Council will keep us keenly aware of the digital channels our customers desire today and into our future.”