The American Bankers Association (ABA) recently selected ChoiceOne Bank as one of five national finalists in the country for the annual ABA Bank Marketing Video Competition in the $500 Million – $1 Billion Asset Size category. ChoiceOne Bank currently reports assets at $630 million.
“We are extremely pleased to be one of the top five banks across the country, and the only bank in Michigan, to receive this recognition for our digital marketing efforts,” said ChoiceOne Bank Chief Operating Officer Adom Greenland. “ChoiceOne understands our customers are more engaged in social media today and use the internet for much of their education. Videography has become an integral part of marketing and we were fortunate to have the opportunity to engage actor, musician and playwright Jeff Daniels and his sons Ben and Lucas from 2188 Studio, in Chelsea, to direct and produce our videos."
A panel of 90 Certified Financial Marketing Professionals (CFMPs) helped to select the finalists from several hundred videos submitted from banks throughout the United States.
The public will decide the final awards by voting their favorites.
Voting is now open to the public with one vote per device until July 31.
Below are the ChoiceOne Bank videos selected for this competition.
“ChoiceOne’s vision is to be the best bank in Michigan and financial literacy is key to this vision,” said Greenland. “Educating consumers about their personal and business finances are major considerations when planning our marketing strategies, particularly using videos to discuss home mortgages and business expansion. This prestigious award highlights our advancement in financial literacy using digital marketing technology.”
The winners of the 2018 Bank Marketing Video Awards will be announced at the ABA Bank Marketing Conference on September 23 in Baltimore, Maryland.
“As the local community bank, we take great pride in supporting our local homeowners and small business customers,” said Greenland. “Pursuing innovative marketing strategies allows us to educate consumers and showcase the opportunities we provide to the families and businesses in our communities.”
The two videos selected for this competition are only a sampling of the plethora of videos that ChoiceOne Bank produced with Jeff Daniels and 2188 Studio.
About American Bankers Association
The American Bankers Association is the voice of the nation’s $17 trillion banking industry, which is composed of small, midsize, regional and large banks that together employ more than 2 million people, safeguard $13 trillion in deposits and extend nearly $10 trillion in loans.
About ChoiceOne Bank
ChoiceOne Bank is a full-service financial institution with offices in Kent, Ottawa, Muskegon and Newaygo Counties. Member FDIC. ChoiceOne Bank offers insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc. ChoiceOne Financial Services, Inc. is the holding company headquartered in Sparta, Michigan and the parent corporation of ChoiceOne Bank. The company is publicly traded and is available on the OTCBB under the symbol “COFS.” For more information on the bank, please visit ChoiceOne’s website at www.choiceone.com.