ChoiceOne Bank Continues Franchise Expansion in Rockford

Posted by Adom Greenland on Dec 12, 2018 12:40:52 PM

Ribbon CuttingChoiceOne Bank is pleased to announce the continued expansion of their community bank franchise with an additional branch office in Rockford. ChoiceOne purchased the building at 590 E Division Street NE in Rockford earlier this year and renovated the building to offer the Rockford community a second full-service branch office.  

Rockford2ChoiceOne Bank will now provide three convenient banking locations within the Rockford area.

  • Full-service branch office at 6795 Courtland Drive NE
  • Full-service Branch Office 590 E Division Street NE
  • ATM Service on 10 Mile and 131 at the Citgo Station

“Rockford is a growing market for us, so we are extremely pleased to open our second full-service branch office in this community,” said ChoiceOne Bank President and CEO Kelly Potes. “As the local community bank, we recognized a need to provide our Rockford customers with more convenience including easy access, extended banking hours with our drive-thru video tellers and drive-thru ATM service. We also have a great Rockford staff excited to assist our customers with personal and business accounts, loans and grand opening specials.”

Skylet Cummings is the Assistant Vice President, Branch Manager for the Rockford market and will oversee customer care and business development in the area. Cummings joined ChoiceOne Bank nearly two years ago with over 20 years of banking experience in branch management, small business banking and business development. Cummings is involved with the Rockford Chamber of Commerce, Junior Achievement, Rockford Ninja Warrior Youth Camp, SECOM of Grand Rapids, and the Kid’s Food Basket.


New and existing customers will appreciate the new branch office located off Wolverine Boulevard adjacent to the Family Fare anchored shopping center. With 4,556 square feet, the newly remodeled office has a spacious welcoming lobby perfect for customer meetings and community events, along with drive-up ATM/ITM (Interactive Teller Machine) service that offers a video teller, the latest in banking technology. ChoiceOne will provide commercial loans, consumer loans and residential mortgages from this location, as well as traditional banking including checking, savings and treasury services. 

“We have been serving the families and businesses in West Michigan for 120 years now, and it’s our ability to get to know our customers and understand their unique needs that truly sets us apart from our competitors,” said Potes. “Rockford is a significant part of our bank culture as many of our employees are from Rockford and continue to call the area home. We are the trusted source for loans, deposits and investment products our customers need for financial success at every stage of their lives and business. At the same time, we also offer the latest technology to provide the convenience our customers require including online applications for loans and deposits, and the latest in mobile banking so business and retail customers can deposit checks from their smart devices.”

ChoiceOne recently announced the grand opening of a full-service branch office in downtown Grand Rapids. With the addition of two new branch offices, ChoiceOne Bank has added 10 full-time equivalent employees to their roster of nearly 200 employees in their 14-branch office network in West Michigan.

Topics: community